Heritage Hero

Pimpernel

Ensnaring and intoxicating, the swirling rhythm and depths of Pimpernel have an ethereal appeal. Texture and drama unfolds with every twist and turn of Pimpernel’s flowerheads.

made to measure with pimpernel

Transform your favourite Pimpernel fabric into a bespoke, made to measure furnishing, bringing heritage into the home with this authentic William Morris design from our archive.

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The Story of Pimpernel

William Morris designed Pimpernel in 1876, charting the tendrils which bowed in the wind, as seen through the intricate flowerheads and coils of the plant. Morris displayed this very paper in his own dining room at his Oxfordshire home, Kelmscott Manor.